TikTok is introducing a fresh option that enables them to lessen the amount of AI-made content appearing in their streams. This step comes as the service announced that it now features in excess of 1 billion AI videos.
Trial and Implementation
This change is undergoing trials over the coming weeks before a full-scale release. This shift comes amid a rise in AI content, driven by new content generation software.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding content creators on another major platform only show clips produced artificially. A large amount of this content is considered low-quality AI content, a term for substandard, mass-produced content that is frequently absurd or surreal.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from digital art to science explainers, and we intend to offer the community the power to increase or decrease of that, according to their own choices,” stated a spokesperson.
AI on the Platform
The platform announced that there are currently 1.3bn videos on its app labeled as made with AI. Collectively, over 100 m pieces of content are uploaded to the platform every day, making clips made by AI a relatively small portion of its total content library.
How to Adjust Settings
Users will be capable of decrease or raise the level of AI content they watch by accessing the content preference feature in the application and picking AI-made media. Other topics that can already be modified under the tool cover politics, clothing, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules require users to identify lifelike artificially created content, and it forbids harmful AI impersonations of public figures or crisis events. Any believable AI video that is without a tag can be deleted under its community policies.
Furthermore, the app will henceforth apply an AI-generated label to content made using its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This step is intended to help prevent users from attempting to bypass the labeling process.
AI Literacy Programs
The company is furthermore establishing a two million dollar educational fund for professionals and groups to produce learning resources about using AI responsibly. This initiative will assist educational bodies specializing in teaching computer science.
Platform Protection
The platform has justified its content review process, following discussion over proposals to lay off a large number of review team members in Britain. The company is planning to reduce 439 jobs in its content moderation division in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most graphic content ahead of it gets reviewed by people. TikTok reported a notable drop in explicit and harmful content seen by safety staff over the previous year due to intervention by its machine learning processes.
It is vital to balance people and machines to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
